How To Achieve Frequency And Reach On LinkedIn
To stay top-of-mind with potential customers, follow these steps for raising your profile The more times you can put your brand, product or service in front of your target audience, the more aware they become of the solutions you offer. Because statistics show...
Why Quality And Quantity Matter When Connecting On LinkedIn
Adding targeted prospects to your network will boost your odds of making a sale, so be choosy One of the most common questions I get from people looking to use LinkedIn proactively to prospect for their business is: “Should I connect with everyone who sends me a...
The Worst Mistake Sales Professionals Make on LinkedIn
Follow these 3 rules to avoid alienating potential clients There’s a right and a wrong way to use LinkedIn. One common mistake sales professionals make is to treat it like a sales tool, but the truth is, no one likes to be sold to. Think of it this way: if you attend...